Army to expand apps competition participation

Apps for Army now to address business models, intellectual property rights.

The Army will allow the public and industry to participate in its next Apps for Army challenge, tentatively scheduled for 2012, Army CIO Lt. Gen. Susan Lawrence's office said in a statement April 29.

The broader participation strategy is being done to tap industry’s keen application development capabilities and also as a way to expand third-party participation in the marketplace, Army officials said.

In preparation for the new competition, the Army is designing prototype monetization business models. It also will incorporate intellectual property rights in the next stage.

The Army established the program in 2010 as a way to harness social media and collaboration bypass the time-consuming traditional software development process in the creation of Web and mobile applications.

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